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Fundraising Fundamentals

Tobin Aldrich's blog on doing fundraising better

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The Next Stage: The Change

June 1, 2020 ~ Tobin Aldrich ~ Leave a comment

Photo credit: Ross Findon, Unsplash My AAW partner Imogen calls the point we have reached in this crisis, “the Midway”. Whether we are actually half way through this time will tell, I suspect it might be more a case of the “end of the beginning” to quote our Prime Minister’s principal hero (whom apart from … Continue reading The Next Stage: The Change

Fundraising after COVID

May 13, 2020 ~ Tobin Aldrich ~ Leave a comment

Photo Kate Trifo How do you do planning in a situation like this? We remain in a position of enormous uncertainty  about pretty much everything important in our economy and our society. Seismic shifts have happened that have impacted virtually all aspects of life as we know it. Probably many of the most important changes … Continue reading Fundraising after COVID

The Post COVID Charity

May 5, 2020 ~ Tobin Aldrich ~ Leave a comment

We’ve been talking to lots of charities every day about their experience of the current crisis. There are challenges a plenty and some really tough stories. It’s heart breaking to hear about, for instance, the impossible dilemmas some hospices are facing with rising demand for their services, and the enormous problems of ensuring staff and … Continue reading The Post COVID Charity

Fundraising Opportunities in the Crisis

April 14, 2020 ~ Tobin Aldrich ~ Leave a comment

So the long awaited Government bailout for charities has been announced and it is…extremely underwhelming. The message from our leaders for charities is, except for those they consider to be immediately useful in the crisis, save yourselves. So, let’s do that, shall we? We are the voluntary sector after all and it is to our … Continue reading Fundraising Opportunities in the Crisis

How bad is it going to be?

April 6, 2020 ~ Tobin Aldrich ~ Leave a comment

Another week of remorselessly terrible news. It’s enough to make the most pollyannaish of individuals start to become a bit gloomy. This isn’t just a health crisis. It is an economic and social crisis of unprecedented scale with stupendous but literally unfathomable consequences. There is enormous concern in the charity and non-profit sectors about the … Continue reading How bad is it going to be?

Getting Digital Ready for the Crisis

April 4, 2020 ~ Tobin Aldrich ~ Leave a comment

We are already hearing many stories of charities impacted by the COVID 19 crisis and facing the multiple issues of increased demands for their services, with staffing hit by sickness and self-isolation at the same time as income is taking an unprecedented hit. These are truly challenging times. Fundraising for charities has never been more … Continue reading Getting Digital Ready for the Crisis

COVID-19 Fundraising Risks & Opportunities

March 23, 2020March 23, 2020 ~ Tobin Aldrich ~ Leave a comment

Well this is moving fast. Just as they struggle to organise themselves to respond to the crisis, charities are grappling with understanding what the impact will be on their income. And if they will be able to continue to operate just at the point where they are needed most. Do we know how this will … Continue reading COVID-19 Fundraising Risks & Opportunities

Should we launch an emergency appeal?

March 17, 2020March 18, 2020 ~ Tobin Aldrich ~ Leave a comment

We've been having lots of conversations with charity folks over the last couple of days. Of course there is enormous concern about the implications of the current crisis and how to respond. My initial suggestions are here. But if there is one question above all that has dominated it is, this. Do we launch an … Continue reading Should we launch an emergency appeal?

A proper crisis

March 15, 2020March 16, 2020 ~ Tobin Aldrich ~ Leave a comment

Well we all know we're in a proper crisis now. Last week we saw the coronavirus situation rapidly transform from an issue of concern to something that is now completely dominating the lives of all of us. In such a situation it's very hard to maintain perspective and do more than react to unfolding events. … Continue reading A proper crisis

A New Fundraising Decade

January 6, 2020 ~ Tobin Aldrich ~ 2 Comments

I don't know about you but I am quite happy to see the back not only of 2019 but the whole twenty-tens. It is possible we will look back in future years and see all the good things that happened in the last decade that are currently hard to perceive but I seriously doubt it. … Continue reading A New Fundraising Decade

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