In Part 1 of this blog post, I looked at the current state of new donor recruitment in the UK where many charities are finding it increasingly hard to find new supporters at an acceptable cost. The channels and methods that have worked in the past are increasingly congested, are limited by regulatory changes and are facing steadily … Continue reading Where do we get new donors from? Part 2
I've been working with quite a number of charities of all sizes recently, both on a consultancy basis and with my fundraising agency Audience. Very many of them are struggling with one issue above all, in the new world of more regulated fundraising and increased donor scepticism where are the new donors going to come … Continue reading Where do we get new donors from? Part 1
If you're one of us who was dismayed by the referendum result,you might be contemplating taking your fundraising experience abroad for a while. Or for ever... Fundraising is a skill set that is exportable and there are many UK fundraisers working in lots of different markets worldwide. I've been fortunate enough to have had experience of fundraising in … Continue reading Small worlds
There's still lots of uncertainty how all the changes to fundraising and data protection regulation will work in practice. There's plenty of frightening statistics being bandied around on the potential financial impact of the Fundraising Preference Service and the new EU data protection regime. Professor Adrian Sargeant has estimated the likely reduction of UK charity income from … Continue reading Certainties in uncertain times
On Wednesday, the latest Future of Fundraising* debate took place in London. These events involve couple of dozen leading fundraising practitioners chewing the fat on the major issues facing the sector today. This time we addressed one of the most pressing concerns of UK fundraisers, in a context of falling response rates and increased regulation, … Continue reading Where will new donors come from?
Fundraisers have a bit of a tendency to think that the grass is greener for other charities. It must be easier for them, right? I think dogs eat children's homework more frequently than this particular fundraising excuse proves to be true. But if you worked for ActionAid Greece and suggested that fundraising might be a … Continue reading How to do fundraising in a real crisis.
Yesterday the working group on the Fundraising Preference Service (FPS) published their initial report which sets out their “top-line thinking in relation to fundraising and other forms of communication, and the practicality of addressing different communication channels.”. I have set out my concerns about the FPS before. I don’t think this is the best way … Continue reading Could the FPS actually work?