One of the mild curiosities of working in the charity sector is the comparative neglect of legacies. Despite their enormous value to charities, the promotion of legacies frequently seems the forgotten area of fundraising. The value is indisputable. Legacy Foresight’s report, Legacy Giving 2016, shows that charitable legacy giving is worth £2.24bn. Around 20% of … Continue reading 5 Steps to Drive Legacy Giving
It’s been a tumultuous couple of years in fundraising. Just about every aspect of our industry has been put under the microscope and in many cases the results haven’t been pretty. Press outrage and an inadequate or supine response from sector leaders has resulted in a combination of increased donor distrust and additional burdensome regulation. … Continue reading A New Fundraising Year
For a very long time it seems, we have been waiting for major giving in the UK to grow to the levels of the US. Or even Canada. Much ink has been spilt on the subject by sector commentators. A series of reviews, think tanks and roundtables have discussed the subject in all its permutations. … Continue reading How do we engage our board in major giving? Lessons from North America
One of the minor mysteries of the third sector is the vast disparity between the resources and attention devoted to acquiring new supporters compared to those focused on developing existing relationships. As a consequence we see an enormous issue of donor churn. According to the US Association of Fundraising Professionals*, only 26% of donors making … Continue reading The Ten Principles of Donor Engagement
With charities’ fundraising practices under increasing scrutiny there’s more and more focus on ensuring that campaigns to bring in new supporters don’t bring a charity into disrepute. So we shouldn’t be surprised to find that major charities are increasingly using more positive messaging in activities aimed at recruiting new donors. For example both WaterAid and … Continue reading Does good news sell?
We have never been more in need of good fundraising leadership than we are now. At Astarita Aldrich & Ward we work every day with charities who are trying to achieve transformational change in their fundraising performance in a market that’s never been harder. There are a long list of challenges that these charities face … Continue reading 5 characteristics of great fundraising leaders
As a fundraising consultant you see a lot of strategies as well as frequently being involved in developing new ones for charities. It's a sad truth that very many of the strategy documents that I see describe strategies that were either mostly unsuccessful or never implemented in the first place. It's depressing to think how … Continue reading What makes a good fundraising strategy?