5 Steps to Drive Legacy Giving

One of the mild curiosities of working in the charity sector is the comparative neglect of legacies. Despite their enormous value to charities, the promotion of legacies frequently seems the forgotten area of fundraising. The value is indisputable.  Legacy Foresight’s report, Legacy Giving 2016, shows that charitable legacy giving is worth £2.24bn. Around 20% of … Continue reading 5 Steps to Drive Legacy Giving

How do we engage our board in major giving? Lessons from North America

For a very long time it seems, we have been waiting for major giving in the UK to grow to the levels of the US. Or even Canada. Much ink has been spilt on the subject by sector commentators. A series of reviews, think tanks and roundtables have discussed the subject in all its permutations. … Continue reading How do we engage our board in major giving? Lessons from North America

The Ten Principles of Donor Engagement

One of the minor mysteries of the third sector is the vast disparity between the resources and attention devoted to acquiring new supporters compared to those focused on developing existing relationships. As a consequence we see an enormous issue of donor churn. According to the US Association of Fundraising Professionals*, only 26% of donors making … Continue reading The Ten Principles of Donor Engagement