One of the minor mysteries of the third sector is the vast disparity between the resources and attention devoted to acquiring new supporters compared to those focused on developing existing relationships. As a consequence we see an enormous issue of donor churn. According to the US Association of Fundraising Professionals*, only 26% of donors making … Continue reading The Ten Principles of Donor Engagement
With charities’ fundraising practices under increasing scrutiny there’s more and more focus on ensuring that campaigns to bring in new supporters don’t bring a charity into disrepute. So we shouldn’t be surprised to find that major charities are increasingly using more positive messaging in activities aimed at recruiting new donors. For example both WaterAid and … Continue reading Does good news sell?
We have never been more in need of good fundraising leadership than we are now. At Astarita Aldrich & Ward we work every day with charities who are trying to achieve transformational change in their fundraising performance in a market that’s never been harder. There are a long list of challenges that these charities face … Continue reading 5 characteristics of great fundraising leaders
As a fundraising consultant you see a lot of strategies as well as frequently being involved in developing new ones for charities. It's a sad truth that very many of the strategy documents that I see describe strategies that were either mostly unsuccessful or never implemented in the first place. It's depressing to think how … Continue reading What makes a good fundraising strategy?
It's been almost a year now since Imogen Ward and I set up Aldrich & Ward, our leadership consulting and search practice. It's been a whirlwind since then, we've done a whole bunch of projects with a wide range of fabulous organisations and basically had a blast. And now we are moving to a new … Continue reading And then there were three
With the environment for fundraising being as challenging as any of us can remember it, it is hardly a surprise that there seems to be increasing interest in new and different approaches to income generation by charities. There's lots of interest in finding new audiences, new products and re-thinking old attitudes and behaviours. One question … Continue reading Is your structure the problem?
Think of the last time you bought something you didn’t need. Chances are you did it online, and that’s no accident. Last year marketers spent more money was on digital advertising than on all offline advertising put together – a seismic shift, and one unimaginable ten years ago. There was, however, one notable exception; the … Continue reading How do we recruit donors online?