Fundraising Myths: No 3: New shiny stuff has changed everything

How often have you heard it, "but hasn't <insert name of latest techno fad here> changed everything"? Often from board members or CEOs. Or direct mail or face to face fundraising is "so 20th century". Don't get me wrong, I don't think that fundraising is somehow immune from the revolutionary changes in how people communicate … Continue reading Fundraising Myths: No 3: New shiny stuff has changed everything

Fundraising Myths: No 2: You can’t fundraise without awareness

Some of the best people in the fundraising sector, in my opinion, have come from doing marketing in the for profit world. But lots of people also come into the sector from often large commercial brands and, to put it politely, don't do all that well running fundraising operations. I think we can all think … Continue reading Fundraising Myths: No 2: You can’t fundraise without awareness

Fundraising Myths: No 1: Cheap is good, free is better

So, at the risk of never working again in this sector, here's a confession. I don't know the secret of great fundraising. I really don't. You want a fundraising miracle? Sorry, need to go elsewhere. But what I do know is how to avoid doing really bad fundraising. And, I rather think that's as least … Continue reading Fundraising Myths: No 1: Cheap is good, free is better