Mark Phillips (@markyphillips showed me the latest Oxfam TV campaign. You can see it here bitly.com/1eG3Ubx Now I greatly admire Oxfam. They were the first charity I ever had a regular gift to (a standing order) and they have done amazing work for a long time. But their fundraising has gone very wrong. This latest ad … Continue reading What’s wrong with Oxfam?
Marketing
Why invest in fundraising?
I’ve been in the voluntary sector quite a while now, long enough to have seen certain issues come around again and again. One of the hardy perennials that charities still seem to agonise over is whether, and how much , to invest in fundraising and marketing. Each time I have joined a new organisation as … Continue reading Why invest in fundraising?
Fundraising Fundamentals 