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Keeping donors. Part 3: The power of thank you

January 25, 2016February 8, 2016 ~ Tobin Aldrich ~ Leave a comment

If you listen to charities talk about their donors, you'd be convinced we all love our supporters to bits. We use all the right words, we talk about how our charities wouldn't exist if it wasn't for our lovely supporters and we have lots of people with titles like "supporter care" or "donor services" in our … Continue reading Keeping donors. Part 3: The power of thank you

Keeping donors Part 1: Engagement

January 13, 2016 ~ Tobin Aldrich ~ 1 Comment

So how do we plug the leaky donor bucket? We know, actually, quite a bit about what the key drivers of donor loyalty. A good guide is here. In brief,  they encompass a donor's beliefs and values (does the charity share them), experiences (how did they treat me) and emotions (what would happen if I stopped giving?). But … Continue reading Keeping donors Part 1: Engagement

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